Demo a product/service and feature with a scripted Q&A about your product/service (ie. conduct a live program as a marketing tool for your business). Rooms to market/sell products or conduct live auctions with bidding from Smartphones powered by You can look to websites such as Groupon or Living Social to direct people to your commerce room, thus creating an audience.

A recent example is where was used for a Virtual Art Gallery where artists who live in Chile were connected with a buyer in Paris and an art dealer based in Miami. With a LIVEGATHERING commerce room, the dealer, artist and customer could review the collection of artwork that was available and the artist could describe his creative thoughts that went into his creations. This facilitated the purchase. Personalization of the sale process is a powerful binding force.